The Swedish gambling company Unibet received a license from the Kansspelautoriteit (Ksa) at the beginning of June 2022. The well-known gaming provider immediately made itself heard by entering into a sponsorship deal with the reigning national champion Ajax.
The collaboration caused a stir, with the GGZ expressing its dissatisfaction with the deal. By the way, this also applies to affiliate sites IPL betting sites in India.
Prevent harmful gambling
Kindred Group, the parent provider, has the ambition to prevent harmful gambling completely. The large-scale ambition to not generate a single eurocent from harmful gambling behavior as of next year. The online casinolonger period of time to minimize the revenue percentage from harmful gambling. In the last quarter of 2021 the percentage was exactly 4%, before dropping to 3.3% in the first quarter of 2022.
The brand new project 'Unibet Impact' should thus have its effect on the percentage and start to ensure a more sustainable gambling environment."We want to show that betting is fun and that above all you should do it in a responsible way. This is why we have created Unibet Impact. This program is entirely focused on investing, together with our partners, in projects that help to realize. Now and in the future. For example, through Unibet Impact we invest in, Dutch top and amateur sport, develop information campaigns on matchfixing and support research in the field of responsible gambling."
Sponsorship within amateur football
Unibet Impact is also expected to do its bit socially. Part of the project is the sponsorship of amateur football clubs in the Netherlands. Interested soccer teams can register with Unibet, after which 50 teams will be chosen and sponsored by the gambling company in the new season. The randomly selected teams will receive new outfits and bags, obviously with the logo of Unibet. The new gear also features a clothing sponsor, namely the well-known clothing brand Nike. The average age of the team must be 24 years or older.